DIGITAL | Paye

A DIGITAL DIRECTORY FOR PRESERVATION, CONSERVATION AND CONTINUATION

Paye are Royally certified market leaders in stonework and restoration through London and the South East. With a sizeable portfolio of heritage sites and monuments to modern business buildings, the website had to house hundreds of case studies that could be accessed instantly.

STREAMLINING THE USER-EXPERIENCE THROUGH REFINED CATEGORISATION

Our goal was to create a digital experience in which a huge breadth of work could be viewed quickly. The new website acts more like a visual directory, rather than a brochure.

With the previous website having an inconsistent taxonomy of terms, it was important to refine the categorisation of building types and craft techniques. Doing this enabled the user to be funnelled quickly into the area that is relevant to them.

FROM STOREYS TO STORIES

The platform had the requirement to not just host a vast amount of case-studies, but a wide variety of content.

From articles on techniques, thought leadership segments, special projects, corporate responsibility pieces and career applications. The content management system was designed to be easily updatable for the internal team on Wordpress.

SIMPLIFYING THE UI KIT

Creating a simple, clean and consistent typographic hierarchy and call-to-action system is vital to guiding the user through the vast amounts of content.

The kit is centralised around a group of repeatable modules, buttons, tags and sliders, making it easy for the team to grow content over time.

STYLES