BRAND IDENTITY | WEBSITE DESIGN
A rebrand and website for one of the world's most acclaimed chefs. From our first meeting with Tom Aikens, it was clear he is not just a 2 Michelin star chef; he is a TV personality, Restaurateur, Entrepeneur, Philanthropist, Husband and Father. Tom required a site that catered to a business, and brand that was growing quickly.
— Photography: Matthew Town
— Photography: Matthew Town
— Photography: Matthew Town
We started by creating an update to Tom Aikens identity, through a new word mark, typographic system and photography. This informed the design of the new website, by creating a unique split-scroll website that created a separation between the man and the chef.
Whether it’s posting snippets from The Great British Menu or sharing personal recipes to his fanbase, the new website allows Tom Aikens to communicate to his online audience with ease.
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