Normal Computing

BRAND IDENTITY | WEBSITE DESIGN

Normal computing is a tech start-up revolutionising probabilistic AI building both software and hardware. The software is universally scaleable, making unimaginable problems become realistically solvable.

The brand aims to visually punch through the saturated tech company aesthetic. The brand language is bought to life through animated sequences of probability distribution graphs.

Animations: Dexter George

— Animations: Dexter George

The typeface is the backbone of the design system, highlighting product information from hardware to software and customer use information.

The product is still in development before it’s commercially available. The natural solution to the website was to make it a place where potential users could register their interest.