MidGroup
— Brand Identity | Website Design
— Site build: bythescruff
MidGroup is a sustainable construction company based in the U.K.
The company required a brand refresh and a new website. The website needed to represent the high level of sustainability goals, technology advances, project information, career opportunities and team culture.
Within this aim of improving functional and aesthetic quality, the identity needed to unite the business in a contemporary way across business stationery, presentations and social media content.
A new brand for art curators, Delphian Gallery. The harsh, expressive platform allows for a broad variety of messaging and visual language to accompany the vast amount of content that is displayed and promoted.
The identity interacts and becomes self-aware within it's own environment.
The identity was applied to broad range of touchpoints across all construction sites in the UK; From jackets, helmets, hoarding, safety signage and cranes.
Custom built on a Wordpress CMS, the new website functions fluidly across all devices and browsers. A staff portal was also built into the site, with the ability to host multiple documents and internal templates within one accessible and secure hub.
Geometric tessellation’s form an adaptive brand language. The high-contrast patterns cut through the construction site landscape from site hoardings to tote bags.
The Wordpress CMS allows MidGroup to update and add projects at their own pace without intervention from external agencies.
