A BRAND REFRESH FOR THE U.K’S FASTED GROWING CONSTRUCTION COMPANY
MidGroup are a sustainable construction company based in the U.K. With the aim of improving functional and aesthetic quality, the identity needed to unite the business in a contemporary way across their stationery, presentations and social media content.
Site build: bythescruff
The identity was applied to a broad range of touchpoints across all construction sites in the UK; From jackets, helmets, hoarding, safety signage and cranes.
Custom built on a Wordpress CMS, the new website functions fluidly across all devices and browsers. A staff portal was also built into the site, with the ability to host multiple documents and internal templates within one accessible and secure hub.
Geometric tessellations form an adaptive brand language. The high-contrast patterns cut through the construction site landscape from site hoardings to tote bags.
The Wordpress CMS allows MidGroup to update and add projects at their own pace without intervention from external agencies.
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