10 years had passed since the last design initiative of the easyHotel website, the company was in need of a redesign to help the business thrive in the digital age.
The site caters for all profiles of user; dynamically shaping and displaying offers according to a database of user analytics
As a ‘budget’ business, price is the hero. We streamlined the information hierarchy, creating a fluid and simple user-experience to an intricate, add-on based business model of hotel booking.