BRE

— Brand Identity | Website Design
— Strategy: And Then Associates
— Site build: twotenstudio
— Animations: Dexter George

— Brand Identity | Website Design
— Strategy: And Then Associates
— Site build: twotenstudio

BRE is a world leading building science centre. It’s mission is to improve buildings and infrastructure, through research and knowledge generation.

The aim was to bring the brand into the digital era, by streamlining and modernising the existing identity, without removing the visual equity that has been built through the years.

As a growing organisation, simplifying their brand system was crucial, to make it easier for internal teams and stakeholders to communicate clearly and maintain visual unity across a vast range of collateral.

BRE is a world leading building science centre. It’s mission is to improve buildings and infrastructure, through research and knowledge generation.

The aim was to bring the brand into the digital era, by streamlining and modernising the existing identity, without removing the visual equity that has been built through the years.

As a growing organisation, simplifying their brand system was crucial, to make it easier for internal teams and stakeholders to communicate clearly and maintain visual unity across a vast range of collateral.

BRE is a world leading building science centre. It’s mission is to improve buildings and infrastructure, through research and knowledge generation.

The aim was to bring the brand into the digital era, by streamlining and modernising the existing identity, without removing the visual equity that has been built through the years.

As a growing organisation, simplifying their brand system was crucial, to make it easier for internal teams and stakeholders to communicate clearly and maintain visual unity across a vast range of collateral.

BRE is a world leading building science centre. It’s mission is to improve buildings and infrastructure, through research and knowledge generation.

The aim was to bring the brand into the digital era, by streamlining and modernising the existing identity, without removing the visual equity that has been built through the years.

As a growing organisation, simplifying their brand system was crucial, to make it easier for internal teams and stakeholders to communicate clearly and maintain visual unity across a vast range of collateral.

BRE is a world leading building science centre. It’s mission is to improve buildings and infrastructure, through research and knowledge generation.

The aim was to bring the brand into the digital era, by streamlining and modernising the existing identity, without removing the visual equity that has been built through the years.

As a growing organisation, simplifying their brand system was crucial, to make it easier for internal teams and stakeholders to communicate clearly and maintain visual unity across a vast range of collateral.

Building_01_sfw
Logo_01

Logo
The BRE logo was redrawn with visual clarity in mind. The letters were re-spaced with greater geometric contrast for legibility at different scales.

The circle encases the lettering, creating a simpler icon for internal teams to place onto communications without legibility issues.

Logo
The BRE logo was redrawn with visual clarity in mind. The letters were re-spaced with greater geometric contrast for legibility at different scales.

The circle encases the lettering, creating a simpler for internal teams to place the logo onto communications without legibility issues.

Logo
The BRE logo was redrawn with visual clarity in mind.
The letters were re-spaced with greater geometric contrast
for legibility at different scales.


The circle encases the lettering, creating a simpler for
internal teams to place the logo onto communications
without legibility issues.

BRETypestyles5
BREColour_01
BREColour_04
BREColour_02
BREColour_03
BRETypestyles3
BRETypestyles2

Animations
BRE has 4 business pillars; Knowledge, Innovation, Research and Assurance. These presented an opportunity to create a series of animations for the brand. The goal was to increase the visual quality beyond printed items and into the digital landscape.

Looking to the future; the animations can update and adapt as the company moves forward, while maintaining the core brand.

Animations
BRE has 4 main service arms to the business.
The 4 pillars; Knowledge, Innovation, Research and Assurance. These presented an opportunity to create a series of animations for the brand. The goal being to increase the visual quality beyond printed items and into the digital landscape.


Looking to the future; the animations can update and adapt as the company moves forward, while maintaining the core brand.

Animations
BRE has 4 main service arms to the business.
The 4 pillars; Knowledge, Innovation, Research
and Assurance. These presented an opportunity to createa series of animations for the brand. The goal  being to increase the visual quality beyond printed items
and into the digital landscape.


Looking to the future; the animations can update and adapt as the company moves forward, while maintaining the core brand.

Animations
BRE has 4 main service arms to the business.
The 4 pillars; Knowledge, Innovation, Research
and Assurance. These presented an opportunity to
create a series of animations for the brand.
The goal being to increase the visual quality
beyond printed items and into the digital landscape.


Looking to the future; the animations can
update and adapt as the company moves
forward, while maintaining the core brand.

Covers–01
Covers–02

Design System
To create a sense of unity, a disciplined typography system is in place throughout the collateral. To cater for such a wide range of communications from internal documents, annual reports, guides and downloadable resources, the design system now enables the BRE team to speak with the same voice across all touchpoints.

Design System
To create a sense of unity, a disciplined typography system is in place throughout the collateral. To cater for such a wide range of communications from internal documents, annual reports, guides and downloadable resources, the design system now enables the BRE team to speak with the same voice across all touchpoints.

Covers–03
Covers–04
Covers–05
Covers–06
Covers–07
BRE_Spreads_2_Sfw
BRE_Homeenergy_image
BRE_6
BRE_Signage_02_sfw2
BRESignageArtboard 24_2

Signage
The BRE campus is an integral part of the organisation. As well as a functioning building test site for fire, auditory and structural experiments, it is also home to the 300+ staff head-office.

BRE_Signage_01_sfw2
BRE_Signage_03_sfw 2

Iconography
An elegant and clean icon suite supports a wide range of messaging. The style is purposefully built to make it less labour intensive for the suite to grow, as the companies needs changes. 

Artboard 12
BREIcons
BRE_SITE_sfw

Website
A full website redesign wasn’t required to launch the new brand. The solution was to create a new homepage that incorporates the new brand and updating the style-sheets of the existing pages with the new colour palette and typefaces.

O
ur team worked alongside BRE’s digital team to adjust the architecture, built on a Wordpress back-end. 

BRE_Mobile_phone 2
BRE_guideline_01
BRE_guideline_02_
BRE_guideline_03

Guidelines
A comprehensive set of guidelines was created to consolidate the vast world of BRE. From typography, colour palette, lock-up’s and imagery do’s and don’ts, the guideline allows their team or other third-party agencies to follow in the footsteps of the new brand.

BRE_guideline_04
BRE_guideline_05
BRE_2
BRE_3_2

Nueker ©forever and ever

Nueker ©2020

Studio

Unit 6 Maltings Place
169 Tower Bridge Road 
London
SE1 3JB

Studio

Unit 6 Maltings Place
169 Tower Bridge Road 
London
SE1 3JB

Studio

Unit 6 Maltings Place
169 Tower Bridge Road 
London
SE1 3JB

Contact

info@nueker.co.uk
020 8063 6448

Contact

info@nueker.co.uk
020 8063 6448

Contact

info@nueker.co.uk
020 8063 6448